Seth writes about a fancy new toaster he bought that requires him to think!

Here are the steps

1. Choose the number of slices, and bagel or bread.
2. Remember whether it counts the slices from the left or the right (the left).
3. Insert the bread.
4. Push down the handle.
5. Choose toast or defrost.
6. Make sure the darkness level is right. (This doesn’t count, because it usually is).
7. Press on.
8. Wait till it beeps.
9. Lift the handle I pressed in #4.
10. Turn it off

He claims that old fuddy-duddy type toasters only require steps 3 & 4

Find out why he thinks there is a lesson for us all here at sethgodin.typepad.com