The “secret” to selling anything?
“The one rule that sums up the job to be done, the one formula that is fully in harmony with the real world, the secret of success is: Find out what people want and help them get it!
“This is the way you separate yourself from the mass of people who just ‘get by.’ This is how you make sure that your services are always in demand. This is how you command a high price in the marketplace, by making sure that what you’re offering is what people really want…” — Harry Browne
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This e-book by Mr. Browne is the mother of all sales books. I’ve bought and read many books on sales. Tracey, Ziglar, Girrard, Hopkins, Robbins, the list is vast. However, any person wishing to “figure it out”, the whole selling thing outta read Harry’s e-book. Since reading it, a ton a stress associated with selling has been aleviated. Thank you folks for the post.