“The one rule that sums up the job to be done, the one formula that is fully in harmony with the real world, the secret of success is: Find out what people want and help them get it!
“This is the way you separate yourself from the mass of people who just ‘get by.’ This is how you make sure that your services are always in demand. This is how you command a high price in the marketplace, by making sure that what you’re offering is what people really want…” — Harry Browne
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2 Responses to The “secret” to selling anything?
Curtis J
May 23rd, 2009 at 5:17 am
This e-book by Mr. Browne is the mother of all sales books. I’ve bought and read many books on sales. Tracey, Ziglar, Girrard, Hopkins, Robbins, the list is vast. However, any person wishing to “figure it out”, the whole selling thing outta read Harry’s e-book. Since reading it, a ton a stress associated with selling has been aleviated. Thank you folks for the post.
Carl Broady
November 19th, 2009 at 1:16 pm
Great post. Really hit’s the nail on the head. Help people get what they want rather than spending your time effort and energy trying to sell people what they don’t want or need and which they very probably won’t buy anyway. Even if they do buy your product or service that they don’t want or need you know they are not going to be happy or come back.