The brothers had been busy clearing up the yard and chopping wood for the winter. They came in at dusk really hungry, they weren’t disappointed their Mommy had cooked roast chicken, beef, sausages, eggs and French fries. They sat down at the table, and Mommy said Ben you’re on the First Page of Google so you get all the meat and the fries. Luke you’re on Page Three of Google so you get the eggs. Timmy you’re only on page 7 of Google so you just get this stick of celery!

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That would be one cruel mother wouldn’t it but Google is like that it gives all the rewards to the sites that claw their way to the top of the rankings. It’s even worse than that being number 1 on the first page of Google brings you 34% of all the traffic, being in the last position on page 1 you are already down to 2 per cent, this drops to one percent if you are in number one position on the second page.

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Of course it’s not as bad as it seems as even a tiny proportion of Google’s Traffic could make you rich or your business boom, but it all goes to emphasise the importance of understanding SEO, keyword research, backlinking and social bookmarking in fact you can never learn enough about these matters. It is obviously important to dominate the art of writing compelling titles, interesting and useful articles and blog postings, in fact I used to think that good content on its own would eventually bring success but not any more.

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Just changing the order of two words in a sentence of your copy or title can have dramatic effects, in fact every little bit of fine-tuning can boost your website. To get ahead of the competition you should never stop learning, never stop experimenting. The trouble is a lot of the SEO/promotional side of Internet Marketing is dull and tedious and you need persistence and patience and yet 95% of marketers give up or only do it half-heartedly, yet the rewards for success are glittering.

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I’ve had bursts of traffic but never been able to hang on to it, this year I did well with saltpipeinhalers.com when I got more sales in a day than I’d had all year just because Dr Oz’s TV Show featured a Salt Pipe for 5 minutes, imagine how many sales those sites on Page 1 of Google made.

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So be happy that Google is not your Mommy but keep working on climbing up the rankings, improving your articles, developing your own style and your understanding of what search terms people are entering into Google. Understanding SEO is the most valuable and rewarding use of your time possible in no other domain can the equivalent amount of effort bring you such glorious awards, let’s repeat that if you are involved in any way with the web business or Internet Marketing the greatest ROI is the time and effort you put into marketing your website!